I believe that sites like Facebook and MySpace are "sticky" for a few reasons. First of all, they offer a quick and easy way to stay in touch with, and/or "keep tabs on," people from all of one's many different social circles. I first got into Facebook because it was a great way to stay in touch with college friends, and to disperse life updates to all my friends quickly and easily. I think that's what initially draws a lot of people to the site. And, being able to be in touch so easily is addictive for many people, myself included.
And then came the applications. They are what keeps these sites sticky. There is so much to do, check, update and so on with any given visit to MySpace or Facebook that you really can spend hours at a time there.
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